From web design projects to predictable new business

Rang-Eins builds websites for B2B companies that want more than a pretty online business card: a clear message, strong structure, fast load times and a page that produces inquiries. That focus delivers strong results – but it makes acquisition more demanding.

Because whoever sells websites competes with countless freelancers, site builders and agencies that all promise “modern, fast and professional”. Rang-Eins therefore needed a sales approach that creates instant relevance – and doesn’t feel like the next generic agency email.

Why classic lead lists fail in web design sales

Rang-Eins already had working delivery processes and a clear offer – but the lead source was the bottleneck. Classic data sets deliver names, industries and email addresses, but no urgency. The result: lots of outreach, little momentum.

Personalisation was also time-consuming: really good replies rarely come from “Hi {Name}” placeholders, but from an opener that shows you understood the company’s situation. And that was exactly the crux: how do you personalise at scale – without losing quality?

Intent signals from OpenProspect + scaled outreach via Instantly

The solution consisted of two building blocks that together delivered the breakthrough:

• Intent-based profile selection via OpenProspect: Instead of targeting “random” companies, Rang 1 filtered specifically for companies with an outdated website or clear modernisation signals. The opener was no longer “We build websites”, but: “There is a concrete lever at your company that costs you revenue/inquiries.”
• Hyper-personalised emails, generated automatically: The emails were written based on the detected signals (e.g. outdated tech stack/website state), so every message felt manually researched.
• Delivery via Instantly: Sending ran in a structured way through Instantly, including follow-ups, so “seen” actually turns into “replied”.

The decisive difference: Rang-Eins didn’t “pitch web design”, but made a problem visible that the recipient already had – just often not prioritised.

€20,000 in 30 days – because the conversations were already pre-qualified

Within 30 days, Rang-Eins generated €20,000 in new-customer revenue – triggered by a pipeline of intent profiles that already carried a clear website problem. Instead of being stuck in explanation loops (“Why do you need a new website?”), calls started much further along: “How do we solve this – and how fast?”

Internally the effect was massive too: less wasted effort, fewer “dead” conversations and significantly more time for proposals, concepts and closing. Rang 1 turned acquisition that feels like luck into a reproducible system.